The Riata Stallion Incentive is a premier team roping program focused on promoting top Riata stallions and advancing the quality of rope horses. Supported by the 3rd richest roping event in the world, the Riata Stallion Incentive has contributed over $9 million in earnings to participating stallions.
For decades, team roping has been a central discipline in western sports, but it has taken time for roping horses to receive the recognition they deserve. Now, horses bred through the Riata Stallion Incentive are emerging as specifically targeted animals with the ideal traits for ropers at all skill levels.
The Riata Stallion Incentive brings together stallion owners, mare owners, breeders, and ropers, giving breeders a marketing edge and increasing the value of progeny involved in the program.