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Celebrating a career built on dedication, hard work, and partnership, Kole Price officially crossed the NRHA – National Reining Horse Association $2 Million Dollar Rider milestone — a dream years in the making, supported by countless incredible people along the way.
In celebration of this achievement, Price shared a heartfelt note on his Facebook page, Price Performance Horses, expressing gratitude to everyone who has been part of his journey:
To our team, our owners, the breeders who believe in these horses, our sponsors, our vets, our fans — every single one of you has played a part in this journey. But above all, Kelsey — none of this would be possible without you. You’re the heart behind the scenes, the calm in the chaos, and the reason this dream keeps moving forward.
It’s hard to put the emotions into words… but more than anything, I’m just thankful. Thankful that this is my life, that I get to live my dream, and that I get to do it surrounded by the best people in the world.
Here’s to every horse, every ride, every late night, and every ounce of belief that got us here."
Born and raised in Wyantt, Illinois, Kole Price’s introduction to horses began with showing Percherons as a child. By age 13, he was training outside horses, and his passion for the sport deepened after watching a video of Wimpys Little Step, which inspired his path toward reining. At 16, he made a bold move to Aubrey, Texas, to work for his first reining horse trainer, Brent Loseke.
During high school and college, Price interned with respected NRHA professionals Brent Loseke and Mike Davis, then spent five years working alongside NRHA Professional Horseman Gabe Hutchins. This foundation laid the groundwork for a steady climb through the professional ranks, marked by finalist appearances and major placings at events like the NRHA Futurity, the NRHA Derby, and the National Reining Breeders Classic.
In 2015, Kole and his wife Kelsey launched Price Performance Horses, a venture that has grown into a respected hub for developing top-level reining horses and riders. His program is built on discipline, preparation, and a clear-eyed approach to developing high-level show horses.
Career Highlights and Milestone Horses
Kole Price’s ascent in the reining world is marked by a series of significant achievements, each intertwined with the exceptional horses he has developed and competed with. Notable highlights include:
- 2025 NRBC Open Level 4 – Champion aboard Golden Coins: Secured victory at a major national event, contributing to his career milestone of surpassing $2 million in NRHA earnings.
- 2024 The Run For A Million Open Shootout – Champion aboard Golden Coins: Marked a standout achievement in one of the sport’s richest and most prestigious competitions.
- 2024 SWRHA & NRHA Open Futurity Level 4 – Champion aboard Picture Perrfect: Added another top-level futurity win to his record.
- 2023 NRHA Open Futurity Level 3 & 4 – Champion aboard Shez Got Addy Tude: Earned $137,861 and reinforced his reputation in high-level futurity competition.
- 2023 NRBC Classic Level 3 – Reserve Champion aboard Finals Bound: Maintained strong placements in elite-level events.
- 2023 100x & NARS Derby Level 3 – Champion aboard Ice Face: Continued success in limited-age competitions, showcasing his ability to develop young horses.
- 2021 The Run For A Million – Champion aboard Gunna Stop: Earned $500,000 and surpassed the $1 million mark in NRHA career earnings, solidifying his position as a top-tier competitor.
- 2020 NRHA Derby Level 3 – Champion aboard Gunna Stop: Reinforced his standing among the sport’s elite riders.
- 2018 NRHA Futurity Level 4 – Reserve Champion aboard Isnt She Perfect: Qualified all three entries to the finals, earning over $130,000 and demonstrating his consistent ability to compete at the highest level.
Behind each of these achievements are the horses themselves—extraordinary athletes whose talent, temperament, and partnership with Price have been instrumental in reaching his $2 million NRHA career milestone. The following is a comprehensive list of the remarkable horses that have contributed to his career earnings and championship victories:
Top Earners
| Horse Name | Earnings |
|---|---|
| Gunna Stop | $594,893.03 |
| Picture Perrfect | $239,867.97 |
| Golden Coins | $229,383.88 |
| Isnt She Perfect | $140,435.22 |
| Shez Got Addy Tude | $139,072.24 |
| Finals Bound | $90,571.50 |
| Trendsetter | $70,339.90 |
| FM Shine N Tag Chex | $67,194.62 |
| Scottie Doesnt Know | $64,971.37 |
| Ice Face | $40,648.19 |
| Checksworthy | $38,170.27 |
| KR Ima Trashya | $25,752.19 |
| Four Oh One K | $23,424.70 |
| Ruf Style Of Play | $22,994.15 |
| Lets Tear It Up | $20,859.00 |
| Chicks Digg It | $19,941.24 |
| Thee Price Is Right | $19,578.24 |
| Swoooon | $12,412.16 |
| Gunnastrikeyaout | $11,903.89 |
| Millionaire | $10,764.13 |
| Roseswhiz | $9,527.82 |
| Shines Like Spook | $9,224.85 |
| Let Err Rip | $8,089.73 |
| Flashin Benjamins | $7,009.16 |
| Star Lit Colonel | $6,850.52 |
| A Fancy Freckle | $6,278.75 |
| Slidin Spook | $5,957.02 |
| Seven On Seven | $3,927.31 |
| Walla Whiz a Million | $3,773.69 |
| Oak Olena Tag | $3,510.19 |
| Gold Worthie | $3,314.81 |
| Gunners Glory | $3,280.67 |
| The Future Is Bright | $2,693.82 |
| Guns for Niki | $2,386.90 |
| Easy Lil Lady | $2,324.99 |
| Chicamazing | $2,320.58 |
| Fancy Steppin Whiz | $2,131.20 |
| Thundrstruk | $2,069.97 |
| FS My Lucky Wimpy | $2,007.92 |
| ARC Buck Stops Here | $1,968.12 |
| Wimpys Electric Star | $1,855.89 |
| Tammy Chiccy | $1,775.26 |
| Wally Wonka | $1,549.31 |
| Queen B. | $1,483.26 |
| Tinkering With Chics | $1,302.53 |
| That Little Step Up | $1,268.38 |
| Yeller Gun | $1,233.64 |
| Codes Show Stopper | $1,081.31 |
| Miss Moonlight Chic | $1,040.03 |
| Custom Tabasco | $901.85 |
| The Slim Reaper | $885.82 |
| Gunna Be Fashionable | $850.00 |
| Slick Tricks | $803.70 |
| Primetime Mif | $789.29 |
| Sheez Gotta Gun Up | $770.63 |
| Smart Lil Addy Tude | $446.32 |
| Ipromiseyouiwill | $321.36 |
| Wimpys Shining Jac | $300.53 |
| KR Dream Maker | $283.30 |
| Whiz I Was A Star | $257.52 |
| This Gun Dont Spook | $226.69 |
| Whiz Van Winkle | $225.65 |
| Be N Command With Me | $223.98 |
| Shining Quixote | $217.06 |
| Setting Fire | $204.12 |
| Whizling A Melody | $184.67 |
| Legend Jac | $158.82 |
| Spooks Starolena | $131.42 |
| Cromes Little Step | $128.22 |
| Shining Juice | $108.13 |
| Guns Chiquita Chex | $99.08 |
| Spooks Revolution | $62.61 |
| Gunnacashout | $44.22 |
| SLJ Hope Hes Smart | $37.60 |
| Million | $22.18 |
These horses embody countless hours of training, mutual trust, and unwavering dedication, forming the backbone of Price’s success. Collectively, these equine partners and the milestones they helped achieve highlight his ability to develop talent, perform consistently at the highest level, and secure his place among the elite in the reining world.
Training Philosophy and Approach
Central to Price’s success is his patient, horse-centered training approach. He prioritizes balance, responsiveness, and understanding, adapting his methods to each horse’s temperament. Beyond physical skill, he emphasizes mental acuity, focus, and adaptability, preparing horses to perform under the intense pressure of top-level NRHA competition.
As Price explains:
When you are passionate, you always have your destination in sight and you are not distracted by obstacles. Because you love what you are pursuing, things like rejection and setbacks will not hinder you in your pursuit. You believe that nothing can stop you!”
This mindset not only guides his personal journey but also informs how he trains and develops horses, fostering confidence, trust, and peak performance throughout their careers. His philosophy produces champions while ensuring longevity and consistency, highlighting his commitment to creating strong, resilient partnerships between horse and rider.
Mentorship and Giving Back
Building on his philosophy and extending beyond his personal achievements, Kole Price is deeply committed to nurturing the next generation of riders. He actively participates in clinics, coaching programs, and mentoring initiatives, sharing the insights and principles that have guided his own career — emphasizing patience, communication, balance, and horsemanship.
As a matter of fact, he has conducted a Reining Clinic at Black Hawk College, focusing on horsemanship fundamentals and reining techniques (BHC Event Page). In support of young riders, Price ensures that youths 18 and under can attend certain events for free, with admission waived for riding participants—giving them the opportunity to learn, observe, and be inspired without barriers.
Additionally, Price shares training tips and demonstrations through platforms like Trainer Tip Tuesday, offering guidance on maneuvers such as maintaining a rollback (Facebook Video).
The Mark of a True Champion
Kole Price’s career is a testament to perseverance, skill, and passion. Crossing the NRHA $2 Million Dollar Rider milestone reflects years of dedication, collaboration, and belief in the horses and people who have shaped his journey. His legacy isn’t just in earnings or titles—it’s in the standard of excellence he sets for his horses, his students, and the entire reining community.
With each ride and every competition, Price continues to raise the bar, inspiring the next generation of riders and proving that dedication and love for the sport can turn dreams into lasting achievement. While milestones will keep coming, his impact on the world of reining is already enduring.